Privacy policy

This Privacy Policy describes how www.rosemarywild.co.uk and www.positivelywild.co.uk and their derivative sites(the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.  (Please note that our Data Complaints Procedure is at the bottom of this Privacy Policy, please scroll down).

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify, Facebook, Instagram, Pinterest, You Tube, Google and Klaviyo.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Facebook, Instagram, Pinterest, You Tube, Google and Klaviyo. [ADD ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].

Customer support information

  • Examples of Personal Information collected: See Order Information 
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT]

[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
    • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

      Your rights

      GDPR

      If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

      Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.


      Cookies

      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

      We use the following cookies to optimize your experience on our Site and to provide our services.

      Cookies Necessary for the Functioning of the Store

      Name Function
      _ab Used in connection with access to admin.
      _secure_session_id Used in connection with navigation through a storefront.
      cart Used in connection with shopping cart.
      cart_sig Used in connection with checkout.
      cart_ts Used in connection with checkout.
      checkout_token Used in connection with checkout.
      secret Used in connection with checkout.
      secure_customer_sig Used in connection with customer login.
      storefront_digest Used in connection with customer login.
      _shopify_u Used to facilitate updating customer account information.

      Reporting and Analytics

      Name Function
      _tracking_consent Tracking preferences.
      _landing_page Track landing pages
      _orig_referrer Track landing pages
      _s Shopify analytics.
      _shopify_fs Shopify analytics.
      _shopify_s Shopify analytics.
      _shopify_sa_p Shopify analytics relating to marketing & referrals.
      _shopify_sa_t Shopify analytics relating to marketing & referrals.
      _shopify_y Shopify analytics.
      _y Shopify analytics.


      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

      Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      Do Not Track

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

      Changes

      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

      Contact

      For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at admin@rosemarywild.co.uk or by mail using the details provided below:

      Rosemary Wild, Muirfield Park, Gullane, EH31 2DY, United Kingdom

      Last updated: 15th December 2024

       

      If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/

       

      Data Complaints Procedure

      Our data protection complaints procedure

      Rosemary Wild’s data protection complaints procedure is designed to be fair, accessible, and quick in resolving any problems. Our aim is to resolve any concerns or complaints about how we handle personal data through discussion and dialogue.

      If someone exercises one or more of their privacy rights, the request will be considered and dealt with by the firm’s Data Protection Officer (DPO).

      From time to time, a complaint regarding the way in which we have handled someone’s data may be received. This procedure sets out how we will respond to such complaints, and it is made in compliance with the Data Protection Act 2018 and the UK GDPR (as amended by the Data (Use and Access) Act 2025), and the guidance issued by the Information Commissioner’s Office. For further information about how we handle your personal data, please see our Privacy Notice which is available on our website at https://www.rosemarywild.co.uk/policies/privacy-policy

       What is a data protection complaint?

      We are committed to handling your personal data in accordance with our legal obligations under data protection laws. However, if you believe we have mishandled your personal data then you are entitled to complain to us. 

      This policy explains how individuals can raise complaints about our personal data processing activities and how we will respond. 

      A data protection complaint is an expression of dissatisfaction about how we have handled your personal data. This may include concerns about:

      • the way we have responded to a Subject Access Request or other rights request
      • the security measures we use to store your information (for example, a data breach)
      • how your personal information was collected or used
      • the accuracy of the personal data we hold about you
      • how long we have retained your personal data
      • any profiling or automated decision-making we have carried out

       What is not a data protection complaint?

      A data protection complaint is different from a complaint about our coaching or fabric selling services. If your concern is about the quality of service you have received, rather than how we have handled your personal data, then our Complaints Procedure will apply.

      How to raise a complaint

      If you have any concerns about the processing of your personal data, please contact us in the first instance via email: admin@rosemarywild.co.uk.

      To help us investigate your complaint please provide:

      • Your name and contact details.
      • Full details of your complaint.  

      If you are submitting a complaint on someone’s behalf, we will ask you to provide proof of authority to act on that person’s behalf. In some cases, we may also ask you to provide proof of identity if we are unable to verify your identity from our existing records.

      What will happen next?

      The DPO will be responsible for investigating and responding to your complaint.

      The DPO will acknowledge your complaint in writing. You can expect to receive the acknowledgement within ten working days of your complaint being received.

      Our investigation will begin promptly, and we aim to resolve all complaints without undue delay. However, the time needed to provide an outcome to you will depend on the complexity of the issue(s) you raised.

      We will record your complaint in our Data Protection Complaint Register and open a file straight away.

      We will then start our investigation of your complaint. This may involve one or more of the following steps:

      • we will review the relevant records and files
      • we will talk to the person who dealt with the matter
      • we may telephone you to ask you for some more information
      • we may write to you to ask you for some more information

      We will investigate your complaint without undue delay.

      When the investigation is complete, we will write to you to let you know the outcome of our investigation.

      We will aim to provide a written response to your complaint within 30 days of us receiving your complaint. If we need to ask you for more information, then it may take a little longer for us to complete our investigation depending on how quickly you tell us what we need to know. If we need more than 30 days to respond to your complaint, we will write to let you know of the progress made and the revised timescale to respond.

      We will do our best to resolve your complaint using this procedure. In the unlikely event that we are not able to do so to your satisfaction, we will write to you confirming our final position on your complaint and explain our reasons.

      Manifestly unfounded or excessive complaints

      We may refuse to deal with a complaint if it is manifestly unfounded or excessive. A complaint may be considered manifestly unfounded or excessive if it:

      • is explicitly intended to cause disruption
      • makes unsubstantiated accusations against the firm or its staff
      • targets specific individuals without reasonable cause
      • is one of a series of frequent complaints intended to cause disruption
      • repeats the substance of a previous complaint that has already been investigated

       

      If we decide to refuse a complaint on this basis, we will write to you to explain our reasons for doing so and to let you know that you have the right to complain to the Information Commissioner’s Office.

      If you are not satisfied with the outcome

      We hope we can resolve your complaint but if you are not satisfied then you can refer the matter to the Information Commissioner’s Office.

      You have the right to complain to the Information Commissioner’s Office (ICO) at any time. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

      If you wish to contact the ICO, you may do so via:

      • Website: ico.org.uk
      • Helpline: 0303 123 1113
      • Postal address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

      Rosemary Wild, Muirfield Park, Gullane, EH31 2DY, United Kingdom

      Last updated: 19th June 2026